While I admit I am not an expert in making any sort of alcohol or doing logistic business or any sort, it does sound a little bit out of wack (and overly forceful) to try to tag profitability to the main headline of "severe air pollution" that snares up traffic affecting the logistics of its sales agents
SEVERE AIR POLLUTION IN THE PEOPLE’S REPUBLIC OF CHINA AND PROFIT
The Board of Directors (the “Board”) of Dukang Distillers Holdings Ltd. (the “Company”, and together with its subsidiaries, the “Group”) wishes to announce that Ruyang Environmental Protection Bureau had on 21 December 2016 posted a notice issued by Ruyang County People's Government with regard to the emergency and contingency plan against severe air pollution in Ruyang. Severe air pollution and smog has reportedly been affecting traffic conditions, daily operations and productions by enterprises in the People’s Republic of China (“PRC”), particularly in central and northern PRC, in the recent years. The air quality in the PRC has since hit its worst in winter 2016. The Group has been assisting the Chinese Government to manage the air pollution and concurrently implemented some measures to reduce and control air pollution...........
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Although such measures did not have any material impact on the Group’s baijiu production for its second quarter ended 31 December 2016, the Group expects its overall revenue and earnings to be significantly lower for the three months ended 31 December 2016 (“2Q2017”) compared to the three months ended 31 December 2015 (“2Q2016”), mainly due to:-
(i) Austerity measures and restrictions in the PRC which further compressed the sales of high-end alcohol market;
(ii) The negative impact on the baijiu market due to a change in consumers’ drinking trend and habits to red wine and beer and a large influx of imported beers and red wine in the domestic market;
(iii) Due to the severe air pollution and smog, stricter traffic controls and poor traffic conditions had impacted the logistics of the Group’s sales agents and thereby resulting in a decrease in the Group’s sales and an increase in its inventories; and
(iv) Intensified liquor market competition in the Henan province, new products entering into the Henan market and downward adjustment of first-tier high-end liquor prices further decreased the Group’s market share in Luoyang, Zhengzhou.
http://infopub.sgx.com/FileOpen/DK%20-%2...eID=436437