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There are many different formats in grocery retailing market. Sheng Siong is playing niche with its "community store" format, which is somewhere between supermarket and convenience store.
NTUC and DairyFarm have been focusing on the mainstream of hypermarket/supermarket/convenience stores, which made room for Sheng Siong in the last decades to grow. Sheng Siong has developed, and became a champion on this segment of business, which widens its moat to fence off the smaller players, and competitive among bigger players.
Sheng Siong has more room for growth domestically, IMHO. Community store format is also viable in China. One of the players, RenRenLe is shifting focus to the format, as a strategy move recently. I am observing the Sheng Siong China venture, which is mall-based, unlike those in Singapore.
I do agree, the convenience store format is the next logical move for Sheng Siong.
(long term investor)
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A threat to Sheng Siong business?
FairPrice to open 6 more budget supermarts
24 Mar 2017 09:00
By Tiffany Fumiko Tay
Budget groceries will soon be more easily accessible, as supermarket chain FairPrice yesterday announced plans to open six more FairPrice Shop stores this year to serve increased demand. It will bring the total number to 12.
The outlets, which are one-tenth the size of its normal supermarkets, are located near the homes of lower-income families and feature a smaller but more affordable range of products that fill half the store.
Source: Straits Times
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supermarkets have some kind of "network effect". This is the more true when all of them are quite homogenous in their selection and a large portion of the SG population dont own cars.
My guess is unless one is facing a competitor who is irational (via price reductions, opening new stores to cannibalize for market share or simply exist to create jobs as its sole purpose), else opening of new outlets by competitors should post a smaller concern compared to other kinds of biz.