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PR Newswire
23-12-2014, 11:09 AM
China is a big market for mobile advertising...
In China, a rapid jump in mobile advertising
HONG KONG — China has seen a rapid jump in mobile advertising in recent years and next year, firms are forecast to spend more money on digital advertising than on television campaigns.
The trend is a stark shift from three years ago, when nearly half of the advertising dollars went to television and only 14 per cent went to digital, said advertising agency ZenithOptimedia. China is also diverging from the United States, where television continues to dominate.
Mr Liu Xuelong, a television and documentary producer in Beijing, for example, has not used his television set in years. He gets all of his entertainment on his iPhone 6 Plus, where he also taps a plethora of apps to buy plane tickets, pay bills and talk with clients.
Weixin, a text and messaging app, is among his favourites. “Every morning, the first thing I do when I wake up is log on to Weixin to see what new things my friends have shared online overnight,” said Mr Liu, 25.
Advertisers increasingly want to be part of Mr Liu’s digital world — and of the other 527 million people in China with smartphones.
“It’s the first time we’ve had an enormous middle class emerge while being digitally connected,” said Mr Jeff Walters, a partner at the Boston Consulting Group in Beijing.
...
http://www.todayonline.com/chinaindia/in...dvertising
In China, a rapid jump in mobile advertising
HONG KONG — China has seen a rapid jump in mobile advertising in recent years and next year, firms are forecast to spend more money on digital advertising than on television campaigns.
The trend is a stark shift from three years ago, when nearly half of the advertising dollars went to television and only 14 per cent went to digital, said advertising agency ZenithOptimedia. China is also diverging from the United States, where television continues to dominate.
Mr Liu Xuelong, a television and documentary producer in Beijing, for example, has not used his television set in years. He gets all of his entertainment on his iPhone 6 Plus, where he also taps a plethora of apps to buy plane tickets, pay bills and talk with clients.
Weixin, a text and messaging app, is among his favourites. “Every morning, the first thing I do when I wake up is log on to Weixin to see what new things my friends have shared online overnight,” said Mr Liu, 25.
Advertisers increasingly want to be part of Mr Liu’s digital world — and of the other 527 million people in China with smartphones.
“It’s the first time we’ve had an enormous middle class emerge while being digitally connected,” said Mr Jeff Walters, a partner at the Boston Consulting Group in Beijing.
...
http://www.todayonline.com/chinaindia/in...dvertising
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