Nuskin

[dreamybear]

Interesting to see if the new CEO can take the company to greater heights .....

Nu Vision 2025 - Nuskin's transformational roadmap to becoming the world’s leading integrated beauty and wellness company. 3 strategic imperatives :
- EmpowerMe : personalized beauty and wellness strategy to deliver smart and connected IoT devices for better consumer results
- Continue to leverage our person-to-person marketing model
- Investing in powerful technologies and capabilities

Investor day Presentation
Some financial highlights : 
- Generated $142 M cash from operations  
- Increased dividend for 21st year in early 2022

2022 EPS forecast : $4.05-$4.45

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Form 8-K
https://ir.nuskin.com/sec-filings/sec-fi...-22-014934

Investor Day
https://ir.nuskin.com/static-files/abac7...298d904feb

Nuskin Key Metrics
https://www.reuters.com/companies/NUS.N/key-metrics

Nu Skin Enterprises Announces CEO Transition Plan
https://www.nuskin.com/content/corpcom/e...-plan.html

[dreamybear]

Personally, I prefer to use the term "Direct Selling" than MLM.

WB mentioned The Pampered Chef as a wonderful business in the past.

Has this business model reached its peak ?

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Commentary: Tupperware has filed for bankruptcy - is multi-level marketing in trouble?
https://www.channelnewsasia.com/commenta...al-4620776
"...Back in August, another large MLM, perfume and cosmetics giant Avon, also filed for bankruptcy.....

.....Tupperware, like many MLMs, was not suited to the digital changes we’ve seen in the last decade. At the same time, a new generation of “side hustles” have emerged and thrived - but importantly, online....."

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https://www.valuebuddies.com/thread-1033...#pid132469
"Nu Skin peaked in 2013.

For reference, Nu Skin sales from 2010-2015:

2010: US$ 1.5bn
2011: US$ 1.7bn
2012: US$ 2.1bn
2013: US$ 3.2bn
2014: US$ 2.6bn
2015: US$ 2.2bn

Avon peaked in 2011 at US$11bn, 2015 sales were US$6.1bn.
Oriflame peaked in 2010 at US$2.0bn, 2015 sales were US$1.3bn.
Herbalife peaked in 2014 at US$5.0bn, 2015 sales were US$4.5bn.
Tupperware peaked in 2013 at US$2.7bn, 2015 sales were US$2.3bn."

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https://www.berkshirehathaway.com/news/sep2302.html
"Mr. Warren Buffett, Chairman of Berkshire, stated, "We are extremely excited by The Pampered Chef. Doris Christopher has created from scratch an absolutely wonderful business and Sheila O’Connell Cooper is exactly the type of manager Berkshire admires....."

https://en.wikipedia.org/wiki/Pampered_Chef

[CY09]

Tupperware failure was not mainly its selling technique. It was because many OEM sprung up using the same product type- China "tupperware" equivalent

Another well known product that was named after the namesake is Corningware (now known as Corelle). The main company is now struggling because many imitations have sprung up.

Thats the advantage of China, they can produce similar products at lower cost base, sell it cheaper without marketting at Taobao.