SingTel

[Ben]

I personally think so. There are tons of ways to watch World Cup now as per papers today.... Those that are not aware are examples of digital divide..

I think the same applies for their BPL rights as well... throwing good money away to gain market share at the expense of stock holders.

wonder how much they actually gain from such activities given that Sg market is really too small. Yet they pay so high and demanded so much, driving customers away to alternatives.

Agree. I watch all the matches at a nearby CC, which is FOC. And many are like me, judging from the turnout at the CC, especially if a popular team is playing. I think Singtel has not much option but to bid for the rights to WC/EPL. They might not make money from broadcasting WC or EPL, but it might be even worst without these rights as they might lose even more customers.