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02-11-2013, 08:51 AM
Interesting company indeed. However, the Star is owned by MCA and politically, it appears the chinese has given up on the MCA in Malaysia. Will they treat the Star as MCA's voicebox and not read it?
Probably have to look into their readership trends esp since the elections to have some visibility
balance sheet looks clean and it doesnt look especially expensive though.
Probably have to look into their readership trends esp since the elections to have some visibility
balance sheet looks clean and it doesnt look especially expensive though.
(17-10-2013, 09:45 PM)CityFarmer Wrote:(17-10-2013, 06:14 PM)Dividend Warrior Wrote: An interesting read......
http://www.cnbc.com/id/101119942
I am doing a research on Star Publications (M) Bhd, the owner of The Star. It seems an interesting company, which able to sustain its readership, and advertising revenue. Its balance sheet is healthy.
The success might be due to its marketing strategy, a "buffet" and "value-for-money" paper, or its unique position in M'sia, as "people" paper that spoke their language.
