23-08-2013, 09:13 PM
(23-08-2013, 05:01 PM)CityFarmer Wrote: I have been following SPH, and I agreed with Greenrookie's comment on SPH's media business, but major changes seemed happening since 2012, and it may be a tipping point...
I am cautiously optimistic on SPH media business, and observing...
Observations are:
- Charged fee for online news sites e.g. zaobao.com.sg, which were FOC previously.
- Promoted staple plans, with paper + digital, with no digital-only plan, which is good to avoid self-cannibalization.
- Revised its online portals, and promoted them aggressively.
One important update from Audit Bureau of Circulations (ABC) Singapore, on circulation, which also encourages the digitization initiative.
http://www.straitstimes.com/breaking-new...on-figures
(not vested, but monitoring)
what do you think of the paywall concept? do you think it will work out?
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