Apple Inc.

[CityFarmer]

The apple model is a difficult model. Essentially it focused on design and usability. Problem is that these 2 often conflict, and hardware integration with software also is difficult. From the first day of iPhone it has been mocked as just another smartphone by Motorola to Nokia.

Today there are still many who still doesn't understand why the iPhone is like a mini miracle in design yet addresses a blatantly obvious problem then: full HTTP access with ease of use

Today I doubt Tim Cook who was a great Ops guy who contributed to the mini miracle, is however able to deliver the original unique driver of the iPhone or even the iPad. BTW the iPad blue print came out before iPhone and the idea of iPad is 30 years old

Due to nature of work, i was exploring Apple's product back in "Newton" (old PDA) era. I have to admit that Apple product is always superior over its competitors, in term of simplicity and ease-of-use.

IMO, What make iPhone and iPad popular are total integration of software, hardware and "ecosystem" around it, on top of its superior design and usability. It is not an easy task due to its volume. Steve Jobs did it within Apple and with its partners.