HipVan raises S$4.7m in venture capital funding

[CityFarmer]

I myself am shopping for furniture at my new house and came across this neat shoe cabinet.

http://www.hipvan.com/products/koja-six-...estsellers

Looks good? But the price kind of scared me off. (instead of too expensive, i find it toooo cheap to be true.)

I guess there's still resistance to new players in the furniture market. There are other more established (other than ikea) out there such as Castlery, Forty-two, etc.

What I find missing in this site is a lack of reviews (not even from external googling) and a lack of a external showroom for me to physically get a feel of what I am buying into.

Since I have retailer in my portfolio, I have made the "online shopping" as one of my study topic. The combination of physical cum virtual online shops, seems a optimum choice for retailers. The arguments are

- Not all shoppers likes online shopping, due to various reasons, including the subjective individual preferences. The distribution seems pretty even, thus make either one equally important to retailers.
- Even among the same online group, there are still needs to physically inspect the item, from time to time.

(sharing a view)